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Choosing a Domain Name

Choosing a domain name requires a lot of careful thought and consideration. Your domain name is your organization’s identity on the web; you want to be confident that you choose a domain name that not only fits your church or ministry, but is also easy to find and promote.

Follow the steps below to help you pick the perfect domain name — and download our free naming worksheet:

  1. Keep it short … you’ll lessen the chance people will mistype it.
  2. Use Keywords … they help to improve your ranking on search engines and make sense to your visitors.
  3. Target your Geographic area … i.e. CalvaryChapelEastside.org
  4. Research it … Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another organization.
  5. Register Domain Extensions … protect your brand and try to get the .com, .org and .net
  6. Consider Domain Modifications … adding ‘The’ at the beginning, or a pronoun like ‘My’ or ‘Your’.
  7. Consider Typos … if typos are common for your name, register and point them at your main website.
  8. Consider how the domain name looks in print … it’s spelled out to avoid confusing embarrassment.
  9. Know the Domain’s History … type it in at www.archive.org to know what it used to be about.
  10. Try to Avoid Hyphenated Names … whenever possible avoid them, they’re just so awkward.
  11. Try to Avoid using Numbers … whenever possible, but there are exceptions.
  12. Check Social Media Sites for Availability … this may be very important, if not now, possibly later. i.e.  twitter.com/my-domain
  13. Avoid Slang
  14. CLICK HERE TO REGISTER YOUR DOMAIN NAME NOW

Filed Under: To Do List Tagged With: available, choosing, domain name, finding, how to, register, registering, selecting, taken, tips

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